Krupnik is one of Poland's best-known vodka and liqueur brands. It has an established, strong market position and is appreciated by retailers and consumers. Being a brand with traditions, it wants to move with the times, current trends and changing consumer needs.
As a result, Krupnik will be on shop shelves in new packaging from April. It is the first element of the brand's rebranding. All its elements have been changed: the bottle, label and cap. However, the individual character of each product line has been retained: pure vodka, flavoured liqueurs and milk liqueurs.
In our research, we confirmed that Krupnik in its new look is eye-catching and stands out from the competition. New consumers like the contemporary, distinctive design. Current ones appreciate the greater role of the bear - a symbol of the brand since its inception.
The launch of Krupnik in a new graphic design will be accompanied by point-of-sale activities and a strong social media campaign based on the brand's new marketing strategy.<\/p>\n\n\n\n
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Krupnik to jedna z najbardziej znanych w Polsce marek w\u00f3dek i likier\u00f3w. Ma ugruntowan\u0105, siln\u0105 pozycj\u0119 rynkow\u0105 oraz jest doceniana przez detalist\u00f3w i konsument\u00f3w. B\u0119d\u0105c mark\u0105 z tradycjami chce i\u015b\u0107 z duchem czasu, obowi\u0105zuj\u0105cymi trendami i zmieniaj\u0105cymi si\u0119 potrzebami konsument\u00f3w.W zwi\u0105zku z tym od kwietnia na p\u00f3\u0142kach sklepowych b\u0119dzie mo\u017cna zobaczy\u0107 Krupnik w nowym opakowaniu. […]<\/p>\n","protected":false},"author":1,"featured_media":78,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"kategoria-aktualnosci":[24],"class_list":["post-307","aktualnosc","type-aktualnosc","status-publish","format-standard","has-post-thumbnail","hentry","kategoria-aktualnosci-produkty-i-premiery"],"acf":[],"_links":{"self":[{"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/aktualnosc\/307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/aktualnosc"}],"about":[{"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/types\/aktualnosc"}],"author":[{"embeddable":true,"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/aktualnosc\/307\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/media\/78"}],"wp:attachment":[{"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/media?parent=307"}],"wp:term":[{"taxonomy":"kategoria-aktualnosci","embeddable":true,"href":"https:\/\/premium-distillers.hastastudio.com\/en\/wp-json\/wp\/v2\/kategoria-aktualnosci?post=307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}