UBG Group
United Beverages Group
We are an integrated group that is passionate about developing the alcoholic drinks market. We combine tradition with innovation, offering our customers the highest quality, a wide selection and experience based on years of success.
Dynamic group
Six companies from the manufacturing, import, distribution and e-commerce sectors
We have been growing steadily since 2014, systematically expanding our portfolio and strengthening our position in the alcoholic beverages market. Thanks to our consistent growth, we have become one of the industry leaders.
Our success is the result of both organic growth and thoughtful strategic acquisitions. Innovation and market expansion have made us a key player in the Polish market. The value we offer is reflected in all aspects of our business.
Our success is the result of both organic growth and thoughtful strategic acquisitions. Innovation and market expansion have made us a key player in the Polish market. The value we offer is reflected in all aspects of our business.
Pillars of the Group
The four pillars of our success
United Beverages bases its business on four key areas: production, import, distribution and e-commerce. Each of these is a solid foundation on which we build our success.
Our mission is to create a portfolio of alcoholic beverages that, through a flexible approach to the market, offer customers benefits in terms of choice, service and value, making the customer the winner.
Our vision is to be the market leader in the creation, import and distribution of brands, by offering consumers access to a unique portfolio and developing premium brands that will attract future generations of consumers.
Our mission is to create a portfolio of alcoholic beverages that, through a flexible approach to the market, offer customers benefits in terms of choice, service and value, making the customer the winner.
Our vision is to be the market leader in the creation, import and distribution of brands, by offering consumers access to a unique portfolio and developing premium brands that will attract future generations of consumers.
Own brand production
We produce recognised brands such as Krupnik, JJ Family Distillers, Chłopska Pędzona, Biała Dama, Polonaise and Sobieski, as well as Ready To Drink under the Impress brand - number one on the Polish market in its category. We are a leader in the production and export of Polish vodka, creating strong brandies that inspire confidence and choice. Our new generation distillery is where tradition meets innovation.
Exclusive importer
Thanks to our wide range of products, flexibility, professional service and efficient logistics, we effectively respond to the needs of customers across the country. We are a leader in building premium brands in the Polish market, offering a wide portfolio of global icons and established brands. As the exclusive importer of premium brands such as Macallan, Paulaner and many others, we deliver products that stand out for their superior quality and prestige.
Wholesale distribution
We work with leading manufacturers and importers, serving more than 13,000 retail customers throughout Poland. We have the largest liquor distribution network in the country - 56 distribution centres guarantee reliable coverage and availability of our products. Our experienced and committed sales team operates nationwide, offering a wide portfolio of brands and a comprehensive service to our retail partners.
House of Whisky
Since 2009, the House of Whisky has been inspiring and educating whisky lovers, offering tastings, workshops and unique events that create unforgettable experiences for every connoisseur. Our exclusive premium shops are spaces where quality and selection play a central role. Top cocktail bars and whisky lounges have become meeting places for enthusiasts, while state-of-the-art B2B and B2C platforms provide convenience, accessibility and technological support. We are also the organiser of the largest Whisky Festival in Poland - a celebration that brings together culture, tradition and modernity in the world of whisky.

