Krupnik is one of Poland's best-known vodka and liqueur brands. It has an established, strong market position and is appreciated by retailers and consumers. Being a brand with traditions, it wants to move with the times, current trends and changing consumer needs.
As a result, Krupnik will be on shop shelves in new packaging from April. It is the first element of the brand's rebranding. All its elements have been changed: the bottle, label and cap. However, the individual character of each product line has been retained: pure vodka, flavoured liqueurs and milk liqueurs.
In our research, we confirmed that Krupnik in its new look is eye-catching and stands out from the competition. New consumers like the contemporary, distinctive design. Current ones appreciate the greater role of the bear - a symbol of the brand since its inception.
The launch of Krupnik in a new graphic design will be accompanied by point-of-sale activities and a strong social media campaign based on the brand's new marketing strategy.
