United Beverages Group acquires JJ FAMILY DISTILLERS brand - one of the largest vodka and gin brands in the UK
United Beverages Group announces the acquisition of the JJ brand, one of the leading brands in the vodka and gin segment in the UK, also present in other international markets. The transaction involves the purchase of the JJ brand from Halewood Artisanal Spirits (UK) Ltd, which will remain the exclusive distributor of JJ branded products in the UK market.
The JJ brand generates sales in excess of 600,000 9-litre cases a year and is one of the leading brands in its category in the UK. At the same time, United Beverages Group and Halewood have entered into an exclusive distribution agreement to ensure the continued presence of JJ products in the UK market. United Beverages Group will be responsible for developing the brand's exports to international markets.
William V. Carey, CEO of United Beverages Group: „The acquisition of the JJ brand is another part of the Group's strategy of acquiring leading brands. I am delighted with the partnership with Halewood, which will ensure further distribution of the brand in the UK market. JJ is one of the fastest growing brands in the UK and has significant export growth potential.”
Stewart Hainsworth, CEO of Halewood Artisanal Spirits Ltd: „The sale of the JJ brand and the new distribution agreement is an exciting next step in Halewood's growth as part of our craft brands strategy. United Beverages Group is a long-standing partner with significant resources which, combined with Halewood's UK distribution network, will ensure continuity of supply for our customers.”
About United Beverages Group
United Beverages Group is one of the leading alcohol groups in Poland, active in the production, import and distribution of alcoholic beverages. The Group builds and develops a broad portfolio of own brands and international brands, present in retail, HoReCa and e-commerce channels. United Beverages Group's strategy is based on four business pillars and focuses on long-term growth, premium brand development and export expansion.
